Along your email marketing or affiliate marketing journey, have you written a few blog posts, used some sales swipe copy in emails, and decided that you want to try copywriting? Of course, you do. Well, you have come to the right place. Continue reading to learn the first steps you must take to start writing your sales copy.
Know Your Audience, Understand The Product
Copywriting is all about persuasion.
Before you start writing anything, you need to know what you are selling and who would be interested in it.
Figure out how old they are, where they live, and their income level. Any information that will help you connect with them on an emotional level.
This might sound like a lot of work, but it will pay off when you start to see sales increase.
Check out my guide on creating your customer avatar for more details.
Create A Compelling Headline
The first thing people read is the title and sub-heading.
It needs to be catchy and get them interested in reading more about your product/service right away.
You might think that sounds impossible.
After all, how could you possibly know what will get someone hooked?
Well, it's really not that hard.
Think about your audience and the product you are selling.
Then think of how many times you have read a headline for an article or sales page and been immediately drawn to it without reading any further.
Write A Short Summary Of The Benefits
Your copy needs to not only be sales-driven but also needs to include information about all the benefits you are offering.
Introduce your product with a strong hook explaining what it is and why people need this type of product or service.
Talk about its main features. Especially those which make it stand out from competitors on the market today.
Describe Why You Are Qualified To Sell This Product
You wouldn't believe how many sales copywriters don’t mention their qualifications.
It's important that people know who they're buying the product from and if there is a specific reason that they should trust you more than others.
This doesn't mean just saying it in the sales copy.
Make sure your profile on social media, website, etc., includes any credentials or achievements which would give potential customers confidence in your expertise.
Rinse and repeat these steps for each new sales copy project you take on until you have perfected your process!
Conclusion
The first step to writing sales copy starts with knowing what information needs to be included and understanding who will benefit most from it.
Make a list of your target audience and figure out what they might need from the sales copy.
This will help you know which benefits to focus on in order to sell more products or services!
There are a lot of admirable experts in the copywriting space. Jim Edwards published an excellent book on the topic, and you can get a copy of his book for free!
When you are ready to up your email sales copy game or start freelancing work, I highly encourage you to check out Ian Stanley's courses.
Tips
Know your audience, and understand the product.
Create a compelling headline that will make potential customers want to know more about what you are selling.
Write a short sales copy summary of benefits. Talk about all major features and why this is better than other products on the market. And remember to mention any qualifications or credentials!
Make sure you have included everything in your sales copy before publishing it online or sending out physical copies (especially if it's an email) because typos and missing words can cost sales!
Next Steps
Grab a complimentary copy of my Email Copywriting 101 guide.